ISSUES OF INCREASING CUSTOMERS SATISFACTION GRADE WITH BANKING SERVICES

On this article we discuss banking services provided by banks, the level of customers satisfaction with banking services in the digital economy, as well as the factors influencing it on the basis of theoretical and practical data. In particular, the composition of each factor was studied on a separate approach basis, dividing the influencing factors into two groups. In addition, having studied of foreign experience, it is substantiated that the increase in the level of customer satisfaction with banking services directly leads to the improvement of the quality of services provided by banks and further development of banking competition in the market of banking services, as well as scientific proposals and practical recommendations were developed