Add to ORKGSeveral studies in the field of branding management, customer behavior have mentioned that there are variables related to affect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image and brand personality. Even if any, they have reported conflicting findings. This paper proposes to examine the relationship between brand image and brand personality on brand loyalty
Customers are an important part of a company. Therefore, customer loyalty is an important aspect tha...
Brand Loyalty or Customer Loyalty? Brand Loyalty and Customer Loyalty are two concepts that have bee...
The aim of this study was to examine the component of brand image that influence brand loyalty in Te...
Several studies in the field of branding management, customer behaviour have mentioned that there ar...
Objectives. Creating loyal customers is one of the most important aims organisations have. However, ...
The objective of this study is to investigate the relationships between brand image (BI), brand per...
The objective of this study is to investigate the relationships between brand image (BI), brand pers...
It is becoming increasingly difficult to ignore the role of brand loyalty in today’s competitive mar...
Customer loyalty is viewed as the strengths of the relationship between an individual’s relative att...
Brand loyalty is one of the most-cited concepts in marketing literature, and both academic and pract...
This article critically examines consumer–brand relationships from the perspective of interpersonal ...
One of the most important factors in the formation of customers’ loyalty to an organization’s produc...
This study empirically investigates the mediating effect of brand satisfaction on the relationship b...
The study examines the impact of brand personality on brand loyalty. It also explores the mediating ...
Brands are accepted as one of the most valuable assets that a firm needs to build. To maintain a com...
Customers are an important part of a company. Therefore, customer loyalty is an important aspect tha...
Brand Loyalty or Customer Loyalty? Brand Loyalty and Customer Loyalty are two concepts that have bee...
The aim of this study was to examine the component of brand image that influence brand loyalty in Te...
Several studies in the field of branding management, customer behaviour have mentioned that there ar...
Objectives. Creating loyal customers is one of the most important aims organisations have. However, ...
The objective of this study is to investigate the relationships between brand image (BI), brand per...
The objective of this study is to investigate the relationships between brand image (BI), brand pers...
It is becoming increasingly difficult to ignore the role of brand loyalty in today’s competitive mar...
Customer loyalty is viewed as the strengths of the relationship between an individual’s relative att...
Brand loyalty is one of the most-cited concepts in marketing literature, and both academic and pract...
This article critically examines consumer–brand relationships from the perspective of interpersonal ...
One of the most important factors in the formation of customers’ loyalty to an organization’s produc...
This study empirically investigates the mediating effect of brand satisfaction on the relationship b...
The study examines the impact of brand personality on brand loyalty. It also explores the mediating ...
Brands are accepted as one of the most valuable assets that a firm needs to build. To maintain a com...
Customers are an important part of a company. Therefore, customer loyalty is an important aspect tha...
Brand Loyalty or Customer Loyalty? Brand Loyalty and Customer Loyalty are two concepts that have bee...
The aim of this study was to examine the component of brand image that influence brand loyalty in Te...