Managerial skills – A moderator in business performance: Focus on linkages between integrator, grower and business performance

The Malaysian livestock industry is an important and integral component of the agricultural sector providing employment and producing useful animal protein food for the population, estimated at 25 million people and also to about 4 million people in Singapore.Since poultry sector lost its protection from cheap imports of chicken products, the main challenge for the poultry industry now is to remain competitive while sustaining a reliable food source for the nation.The aim of this study is to investigate the moderating effects of the relationship between integrator and grower involvement towards business performance in broiler production.This study discusses the potential role of managerial skill as moderating variable between the integrator and grower (independent variables) and the business performance (defendant variable).Broiler supply chain practices and its corresponding performance indicators in the form of broiler farming operations are among the important measures in the defendant variable (business performance).The content and construct validity has been done by getting opinion from the experts namely Veterinary officers. Besides that the construct reliability is determined through Cronbach’s Alpha value and concludes that managerial skill has significant moderating effect on business performance