Add to ORKGThis study examined the effect of product quality and service quality on brand leadership.Automobile industry was selected to conduct this study due to its importance in driving the economy status of Malaysia.A survey questionnaire was administered personally to car users in North region of Malaysia at large shopping malls.The sample covered 470 respondents to obtain their feedback and perception on the car brand they use.The data were analyzed using Structural Equation Modeling (SEM) on AMOS.The findings indicated that product quality and service quality have significant positive relationship with brand leadership.Finally, conclusion and future research directions are discussed
The power of branding is most often powerful than the product itself. Renowned brands like Procter a...
In highly competitive markets, building brand equity has become one of the first priorities for man...
Building brand equity in today’s competitive markets is important for organizations. A number of str...
Building and maintaining successful relationships with customers have become the prime focus for man...
Building and maintaining successful relationship with customers has become the prime focus for many ...
Building and maintaining successful relationship with customers has become the prime focus for many ...
In highly competitive markets, building brand equity has become one of the first priorities for many...
This paper will revisit the numerous concept of service quality previously developed and proposed in...
Competition between businesses that is growing very tight demands the company to maintain Service Q...
This paper examines the effects of product innovation and service quality on brand equity mediated b...
This study examines the effect of product innovation and product quality on brand image with brand t...
Brand loyalty has become a major issue for the majority of the automobile brands in Malaysia’s autom...
Departing from the phenomenon of a decline in product sales indicated by customer complaints regardi...
Brand equity is considered to be an important criterion for evaluating the power of a brand, and its...
Abstract The purpose of this study was to determine the direct and indirect effects of brand image,...
The power of branding is most often powerful than the product itself. Renowned brands like Procter a...
In highly competitive markets, building brand equity has become one of the first priorities for man...
Building brand equity in today’s competitive markets is important for organizations. A number of str...
Building and maintaining successful relationships with customers have become the prime focus for man...
Building and maintaining successful relationship with customers has become the prime focus for many ...
Building and maintaining successful relationship with customers has become the prime focus for many ...
In highly competitive markets, building brand equity has become one of the first priorities for many...
This paper will revisit the numerous concept of service quality previously developed and proposed in...
Competition between businesses that is growing very tight demands the company to maintain Service Q...
This paper examines the effects of product innovation and service quality on brand equity mediated b...
This study examines the effect of product innovation and product quality on brand image with brand t...
Brand loyalty has become a major issue for the majority of the automobile brands in Malaysia’s autom...
Departing from the phenomenon of a decline in product sales indicated by customer complaints regardi...
Brand equity is considered to be an important criterion for evaluating the power of a brand, and its...
Abstract The purpose of this study was to determine the direct and indirect effects of brand image,...
The power of branding is most often powerful than the product itself. Renowned brands like Procter a...
In highly competitive markets, building brand equity has become one of the first priorities for man...
Building brand equity in today’s competitive markets is important for organizations. A number of str...