User experience on an e-commerce website : A study of user experience based on findability

The purpose of this study is to examine what factors affect user experience regarding findability and information architecture on e-commerce websites by using svenskahem.se as a pilot-website. The research methodology consists of both quantitative respectively qualitative methods, such as surveys and usability testing. In order to determine the effect on user experience, the paper will discuss two information architecture principles such as organization system and labeling system. A correlation has been observed between findability and the users' understanding of the organization, respectively labeling system of the website. This study is focusing on the homepage and the product pages of svenskahem.se. The study shows that the user experience overall has been good, though the product pages need improvement.