An analysis of how Statistics Sweden works to simplify and make statistics, addressed to the public, understandable at the website scb.se

One of many challenges in information architecture is to simplify information and make it understandable. In order to make sense of abstract data such as statistical information and to reach out to many, there are several methods and digital tools to be used to visualize the statistics. This thesis has been studying how Statistics Sweden is working to make their information reach the public. Focusing on usability, based on UX design principles, a quantitative case study was conducted with two data collection methods applied: semi-structured interview and web page analysis. The result of the study shows that Statistics Sweden is consistently working to make information accessible to the public and to present statistical information in relation to the design principles. However, there are areas which can be improved including variation in how the statistics are presented and that they to a greater extent can use digital tools to visualize the statistics in a more interesting way