Interfaces and identity on Tinder and Grindr : Differences regarding identity impact, functions, hierarchies and presented content between dating applications depending on their purpose and target audience

The purpose of this study was to gain a more in-depth knowledge and understanding of the dating applications Tinder and Grindr and their structure regarding accented information and identity codes. I intended to gain an understanding of human perception and how this is applied to our modern dating applications. The main focus of the thesis was information hierarchies and visual hierarchies and how people perceive various visual elements. Another relevant aspect was the applications profile settings and self- presentation on the web. The method of the study was a qualitative content analysis with a deductive approach. The empirical material was categorized and summarized in a comparison between the two applications. In the study, discussions arose about the target group and the actual motives of the applications, which was a significant part of the result. Questions about gender, self and other specific identity aspects were also discussed during the study. This essay is written in Swedish