Towards a greener e-commerce? : A study on how Sweden’s biggest e-commerces applies CSR in their information architecture

This bachelor study aims to investigate in what extent, and how, the biggest e-commerces in Sweden applies CSR (Corporate Social Responsibility) related content in the information architecture on their websites. Based on previous research and conventions, a thorough reviewing protocol has been created and used to gather data. The study examines factors such as different sorts of components and their placing, what sort of content (text, image, video) is mediated as well as in which circumstances the CSR related content occurs (at the startpage, via product pages, the ordering procedure, etc.). The study then analyses the gathered data by converting many of the answers to binary variables, while the remaining data is processed with the help of some mathematical formulas and a smaller content analysis. Findings show that many of Sweden’s biggest e-commerces still have a long way to go if they want to more thoroughly inform their customers about their work with CSR. Still, certifications such as ”Trygg e-handel” (safe e-shopping) and subpages dedicated to CSR is not unusual. It is suggested that future research should be applied to many different aspects related to the studied subject area, to broaden the general lack of knowledge surrounding the phenomena of interest