The professional identity and the profession : A content analysis of classifieds within the library field

The research of this Bachelor‟s thesis examines classifieds for librarians, and makes use of Ørom‟s theory of sixlibrarian identities plus Schreiber‟s complementary seventh identity. The main focus of the thesis was to examine what qualities and skills are presented and what identities are manifested in the classifieds. A third issue was to explore how relevant Ørom‟s theory is to examine and understand the profession today.The data was analysed by the use of content analysisand a hermeneutics approach was taken. We found that theskills and qualities that are considered important in the spring of 2014 were both classic librarian tasks, but that there was also a high demand for skills in pedagogy and IT. We found that personal characteristics were important in comparison to education requirements. All seven of Ørom‟s and Schreiber‟s identities were manifested in the classifieds, but the library profession has evolved beyond Ørom‟sdescription of the ideal librarian. The theory is therefore not applicable to today‟s description of the librarian professional identity.Program: Bibliotekari