Istanbul Apparel Manufacturing Strategy

Purpose: Finding which resources and capabilities are deployed among Istanbul-based apparel manufacturers, evaluating to what extent they are tangible, intangible as well as capabilities as well as lastly analysing them according to the valuable, rare, inimitable and non-substitutable framework. Design/methodology: The research design consists of a case study held at several firms. Empirical data was collected using semi-structured interviews. Empirical data: Empirical data was primarily collected at nine different apparel manufacturers within the greater Istanbul region. Conclusion: Conclusions show that within the bundles of resources and capabilities, a large variation was noted with high international competitiveness. However there are areas such as design and quality which could be continuously developed among firms. In the end, whatever bundle of resources and capabilities a firm has, it’s the end price that speaks.Program: Textilekonomutbildninge