Add to ORKGThe online consumer engagement is becoming very significant for companies striving to build their relationship with their consumers. Social media gives an opportunity not only to reach consumers in a passive way, but to engage them in active communication and to upload content that is consequently updated and drawing followers´ attention. Successful online consumer engagement can improve consumers’ loyalty and trust in the brand. Therefore, it is important for a company to be aware of actions that can encourage consumer engagement on social media. The goal of this study is to help marketers achieve higher consumer engagement that will consequently lead to more loyal customers
When it comes to the concept of engagement, that can be linked to both consumers and companies on so...
Social commerce has raised with increased interactions between businesses and consumers on social me...
Social networks have become crucial communication channels for brands through awareness, engagement,...
Social media is widely expanded worldwide with increasing number of users in social networks. Social...
The purpose of the paper is to find out how fashion brands can benefit social media in their marketi...
Considering social media’s widespread marketing possibilities this study aims at investigating consu...
Good communication is an important factor for a firm to think about when wanting to engage their con...
Purpose - With the social media's emergence in recent times, the main purpose of this study is to ge...
The rise of social media platforms (SMPs) has increased information exchange, which can influence so...
This exploratory study has undertaken an investigation into the effects that social media marketing ...
The use of social media by businesses as a communication tool has grown rapidly in recent years. Des...
Social media is no longer an isolated concept for fashion companies. Almost all apparel retailers fr...
This study aimed to investigate the effects of active consumer engagement within social media based ...
Background Social media platforms equip brands with an opportunity to increase awareness and extend ...
Despite the increasing use of social media sites to engage consumers, the consumer brand engagement ...
When it comes to the concept of engagement, that can be linked to both consumers and companies on so...
Social commerce has raised with increased interactions between businesses and consumers on social me...
Social networks have become crucial communication channels for brands through awareness, engagement,...
Social media is widely expanded worldwide with increasing number of users in social networks. Social...
The purpose of the paper is to find out how fashion brands can benefit social media in their marketi...
Considering social media’s widespread marketing possibilities this study aims at investigating consu...
Good communication is an important factor for a firm to think about when wanting to engage their con...
Purpose - With the social media's emergence in recent times, the main purpose of this study is to ge...
The rise of social media platforms (SMPs) has increased information exchange, which can influence so...
This exploratory study has undertaken an investigation into the effects that social media marketing ...
The use of social media by businesses as a communication tool has grown rapidly in recent years. Des...
Social media is no longer an isolated concept for fashion companies. Almost all apparel retailers fr...
This study aimed to investigate the effects of active consumer engagement within social media based ...
Background Social media platforms equip brands with an opportunity to increase awareness and extend ...
Despite the increasing use of social media sites to engage consumers, the consumer brand engagement ...
When it comes to the concept of engagement, that can be linked to both consumers and companies on so...
Social commerce has raised with increased interactions between businesses and consumers on social me...
Social networks have become crucial communication channels for brands through awareness, engagement,...