Observation on trust factor toward e-commerce acceptance

This paper will present the finding of study on trust in e-commerce acceptance by young Malay generation.The paper starts with the introduction to e-commerce and trust definition include barrier factor toward e-commerce acceptance.Next, the paper dwells on the finding of the previous study about barrier and informational content on commercial websites in creating trust among Internet user to accept e-commerce transaction. Afterward the paper presents a suggestion trust model framework to prove by the survey managed by the researchers.Furthermore the paper presents finding from survey.The finding found the respondents accept positively all trust factors such as security, familiarity, privacy, and informational content, ease of use as most important factor in trust building.Lastly, we have proposed a verified trust framework model, which is taken care result from the survey