This paper examines the relationships between salient beliefs and intention to shop online based on TRA model.Over 140 students of a Malaysian university completed a 4-page questionnaire consisting of 26-items measuring salient beliefs(convenience, information, product perception, shopping experience, customer service and customer risk) and 4-items measuring intention to shop online for 18 product categories.Regression analysis of factor scores (resulting from factor analysis of salient beliefs) shows that convenience, information and product perception jointly explain 43.5 percent variance in intention to shop online.The finding implies that online shopping is becoming more popular amongst students due to its convenience, ease of getting...
The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. ...
Kajian ini menyelidik aplikasi Model Penerimaan Teknologi (TAM) dalam konteks pembelian secara atas...
As the rapid growth of the World Wide Web, electronic commerce has become a new way for businesses o...
Internet has changed the way business is conducted and one of the emerging uses of the Internet is f...
AbstractThis study aimed to identify factors on youth for intention to buy online shopping in Malays...
This study aims to shed light on the antecedents relating to the extent of both the attitude toward ...
Recently, online shopping is growing rapidly around the world. The purpose of this research is to ex...
Thanks to the internet, the way of business operations and the way of interaction between producers ...
Internet shopping is a phenomena that is growing rapidly nowadays. A peep into the exponential growt...
On-line commerce through Internet is gaining attention from students today. The aim of this research...
The internet has become a key medium for the purchase of products and services in virtual markets an...
AbstractInternet shopping is a phenomena that is growing rapidly nowadays. A peep into the exponenti...
Understanding of consumers buying pattern through internet and motivation of consumers to online sho...
The purpose of this study is to investigate the factors influencing online purchase intention of an ...
Online shopping is one of buying methods, which has been accepted widely in the world. This method h...
The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. ...
Kajian ini menyelidik aplikasi Model Penerimaan Teknologi (TAM) dalam konteks pembelian secara atas...
As the rapid growth of the World Wide Web, electronic commerce has become a new way for businesses o...
Internet has changed the way business is conducted and one of the emerging uses of the Internet is f...
AbstractThis study aimed to identify factors on youth for intention to buy online shopping in Malays...
This study aims to shed light on the antecedents relating to the extent of both the attitude toward ...
Recently, online shopping is growing rapidly around the world. The purpose of this research is to ex...
Thanks to the internet, the way of business operations and the way of interaction between producers ...
Internet shopping is a phenomena that is growing rapidly nowadays. A peep into the exponential growt...
On-line commerce through Internet is gaining attention from students today. The aim of this research...
The internet has become a key medium for the purchase of products and services in virtual markets an...
AbstractInternet shopping is a phenomena that is growing rapidly nowadays. A peep into the exponenti...
Understanding of consumers buying pattern through internet and motivation of consumers to online sho...
The purpose of this study is to investigate the factors influencing online purchase intention of an ...
Online shopping is one of buying methods, which has been accepted widely in the world. This method h...
The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. ...
Kajian ini menyelidik aplikasi Model Penerimaan Teknologi (TAM) dalam konteks pembelian secara atas...
As the rapid growth of the World Wide Web, electronic commerce has become a new way for businesses o...