Toward a greater understanding of how service quality drives students satisfaction in higher learning institutions

Muhamad Husin, Nur Khairina
Romle, Abd Rahim
Mohd Yusof, Muhammad Suhaimi

Publication date

January 2015

Publisher

ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher)

Abstract

This study intends to investigate the relationships between service quality and students satisfaction at Universiti Teknologi MARA (UiTM) Kedah, Malaysia. This study emphasizes on the service quality (SERVQUAL) instrument involving five dimensions, namely tangibles, reliability, responsiveness, assurance, and empathy that contributing to students‟ satisfaction.Hence, this study provides a knowledge to the student's decision before entered for enrolment in any university on future

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Toward a greater understanding of how service quality drives students satisfaction in higher learning institutions

Abstract

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Toward a greater understanding of how service quality drives students satisfaction in higher learning institutions

Abstract

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