Exploring local tourists' food behavior and preferences

This paper is a descriptive study on local tourists‘ perceptions and preferences on Penang cuisine.The main objective of this study was to describe the preferences of local tourists on famous food of Penang.Also the study looked the contributing food factors that attract them to Penang.The primary data was collected via questionnaires and interview. The study employed a convenience sampling technique; at random opinions of 50 local tourists who came to eat at Padang Kota Lama Court, Penang.The results of the study illustrated that most of the local tourists enjoyed the consumption of the local Penang foods based on the four cultural differences (Chinese, Malay, Indian-Muslim (Mamak) and Peranakan Chinese (Baba & Nyonya)