The purpose of this paper is to examine the concept, formation and the components of Malaysia‘s destination image.This paper examines theoretical concepts, through summarising and reviewing previous research in the field that includes the methods used to measure image of a destination.This study aims to make a contribution by extending the Echtner and Ritchie‘s (1991, 1993) approach to measure the destination image of Malaysia
Previous studies on destination image have attempted to capture the differences in destination perce...
The aims of this study were: (1) to investigate the destination image which influences Australian p...
This study was conducted to ascertain the image of Malaysia as a tourist destination and examines th...
The main objective of this paper is to analyse the antecedents and outcomes of destination image. Sp...
One of the major concerns of the tourism industry in any country is to develop a positive image ab...
Rapid development in the tourism industry has created new challenges for tourism marketers. In the c...
In selecting tourism destination, travelers based their decisions on the perception of destination i...
Most existing literature on destination image studies focus on measuring tourist perceived image usi...
Purpose: This paper aims to capture real-time images of tourists during their visitation. This effor...
Purpose: This paper aims to capture real-time images of tourists during their visitation. This effor...
As tourism is a fickle industry, it is very important for a destination to have a strong and positiv...
This study was conducted to ascertain the image of Malaysia as a tourists' perception of Malaysia as...
The tourism sector is not only fulfilling the customer’s desires and needs but also is one of notice...
Identifying the factor that influence the tourist behavior and their decision making process may giv...
The main aim of this research was to ascertain the image of Malaysia as a travel destination among E...
Previous studies on destination image have attempted to capture the differences in destination perce...
The aims of this study were: (1) to investigate the destination image which influences Australian p...
This study was conducted to ascertain the image of Malaysia as a tourist destination and examines th...
The main objective of this paper is to analyse the antecedents and outcomes of destination image. Sp...
One of the major concerns of the tourism industry in any country is to develop a positive image ab...
Rapid development in the tourism industry has created new challenges for tourism marketers. In the c...
In selecting tourism destination, travelers based their decisions on the perception of destination i...
Most existing literature on destination image studies focus on measuring tourist perceived image usi...
Purpose: This paper aims to capture real-time images of tourists during their visitation. This effor...
Purpose: This paper aims to capture real-time images of tourists during their visitation. This effor...
As tourism is a fickle industry, it is very important for a destination to have a strong and positiv...
This study was conducted to ascertain the image of Malaysia as a tourists' perception of Malaysia as...
The tourism sector is not only fulfilling the customer’s desires and needs but also is one of notice...
Identifying the factor that influence the tourist behavior and their decision making process may giv...
The main aim of this research was to ascertain the image of Malaysia as a travel destination among E...
Previous studies on destination image have attempted to capture the differences in destination perce...
The aims of this study were: (1) to investigate the destination image which influences Australian p...
This study was conducted to ascertain the image of Malaysia as a tourist destination and examines th...