The purpose of this study was to examine the antecedent to supplier-manufacturer relationship.There are three dimensions of antecedents of a relational-oriented exchange which are dependence, trust, and communication behavior that has been measured the impact on strategic relationship. This study used the partial least squares (PLS) and structural equation modeling (SEM) tool to test the hypotheses.The result indicated that dependence and communication behavior were positively related to the strategic relationship.This study also found that communication behavior was the most significant predictor of extent of strategic relationship followed by dependence
Buyer-supplier relationships lie at the heart of interorganisational exchange markets and are a majo...
Abstract Purpose This study aims to evaluate the influence of factors attributed to relationship a...
Outsourcing is generally recognized as a strategy for producing cost savingshowever, by simply follo...
The purpose of this study was to examine the antecedent to supplier manufacturer relationship.There ...
The purpose of the current study was to examine the antecedent to supplier-manufacturer relationship...
The purpose of the current study was to investigate the relationship between relational-oriented exc...
The purpose of this research is to explore the relationship between supplier’s dependency and the r...
Relationship marketing strategy is one of the effective options to strengthen firms' market position...
Outsourcing is generally recognized as a strategy for producing cost savings; however, by simply fol...
Relationship marketing is essential for success in businesses. It provides sustainable competitive a...
Today, perhaps more rapidly than any other time in recent history, the business-to business competit...
Purpose – Paired channel relationship constructs are used to conjointly compare the perspectives of ...
This research aims to reveal the role of communication, satisfaction, and commitment as the antecede...
aBstRact: Effective supplier-buyer relationship management should not be seen only in terms of cost ...
Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship, pr...
Buyer-supplier relationships lie at the heart of interorganisational exchange markets and are a majo...
Abstract Purpose This study aims to evaluate the influence of factors attributed to relationship a...
Outsourcing is generally recognized as a strategy for producing cost savingshowever, by simply follo...
The purpose of this study was to examine the antecedent to supplier manufacturer relationship.There ...
The purpose of the current study was to examine the antecedent to supplier-manufacturer relationship...
The purpose of the current study was to investigate the relationship between relational-oriented exc...
The purpose of this research is to explore the relationship between supplier’s dependency and the r...
Relationship marketing strategy is one of the effective options to strengthen firms' market position...
Outsourcing is generally recognized as a strategy for producing cost savings; however, by simply fol...
Relationship marketing is essential for success in businesses. It provides sustainable competitive a...
Today, perhaps more rapidly than any other time in recent history, the business-to business competit...
Purpose – Paired channel relationship constructs are used to conjointly compare the perspectives of ...
This research aims to reveal the role of communication, satisfaction, and commitment as the antecede...
aBstRact: Effective supplier-buyer relationship management should not be seen only in terms of cost ...
Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship, pr...
Buyer-supplier relationships lie at the heart of interorganisational exchange markets and are a majo...
Abstract Purpose This study aims to evaluate the influence of factors attributed to relationship a...
Outsourcing is generally recognized as a strategy for producing cost savingshowever, by simply follo...