First published online: 18 September 2020Between 2015 and 2018 the Indonesian government unsuccessfully applied for World Heritage status for the old Dutch colonial neighborhood of Kota Tua in Jakarta. As this article aims to show, analyzing the process of writing a nomination dossier, especially in the case of a failed nomination, can be revealing in unraveling the inner workings of heritage conservation efforts and the many actors that are involved on different 'scales' and levels surrounding the heritage. As the project of writing the nomination dossier was delegated to a consortium of private actors from the elite circles of Jakarta, this article will finally address both the difficulties and advantages of involving the private sector i...