Market opportunity analyses and technical requirements for electric kick scooters in Finland

The modern world and society more and more question the common statements in different spheres of life. Two of the most discussed ones are the transportation modes and the rise of alternative individual transport. Plus, the environmental concern during the last years has risen significantly. Thus, the concept of electric kick scooters is at the center of the modern transport revolution. This industry originated in the early 2000s and had significant growth during the previous years. The research objective was to analyze the Finnish market of an electric kick scooter and its potential development. Also, the basement for the future development of the market was established through the analysis of the best suitable type of electric kick-scooter for the Finnish market and its environment. The list of scooters was prepared using technical and customer requirements and demands. The research was conducted using a mixed-methods approach, meaning that qualitative and quantitative data were used as the basis for the study. The theoretical part and the research analysis were based on the literature review, which helped determine the technical requirements, hence, one of the research questions. Also, the survey was used to analyze the customer perception of the market on a par with customers' attitudes and thoughts. The researcher analyzed the market and built a define the best types of electric kick-scooters for the researched market based on the collected information. The analysis results helped build the table of the suitable types of e-scooters and determine the best one. Plus, the statement was made about the possible future implementations of the research for establishing a retail company, the main product of which would be electric kick-scooters. Also, the most important technical and customer requirements were determined on a par with a prospection of the market