PELAKSANAAN TUGAS BAGIAN HUBUNGAN MASYARAKAT KABUPATEN SUMBA BARAT BERDASARKAN PERATURAN MENTERI PENDAYAGUNAAN APARATUR NEGARA DAN REFORMASI BIROKRASI NOMOR 30 TAHUN 2011 TENTANG PEDOMAN UMUM TATA KELOLA KEHUMASAN DI LINGKUNGAN INSTANSI PEMERINTAH TAHUN 2017-2019

The Regent of West Sumba Regency Regulations regarding the duties of the Public Relations Division are not written specifically, the substance is the same as the tasks of other divisions. So that all this time the Public Relations Department has carried out its duties not in accordance with existing regulations. In contrast to other districts, after researcher conducted observations in 22 Districts of East Nusa Tenggara, the researcher found that the regulations regarding to Public Relations duties in 12 districts were written specifically, while the other 10 districts were not written specifically including West Sumba Regency. The research method used is descriptive qualitative methods. The results of The study found that the Public Relations of West Sumba Regency has only carried out its duties, namely assisting the Regional Leaders in this case the Regent, Deputy Regent and Regional Secretary. In addition, Public Relations are also documenting and making news about the activities of the Regional Leaders and it is shared through the Facebook account. Public Relations also produces press releases and bulletins which are published every three months. The conclusions of this study are (1) the function of reciprocal communication is not carried out by the Public Relations department, (2) the fluency of information and public accessibility is still ineffective, (3) coordination in this case PR only coordinates with regional leaders and Regional Apparatus Organizations only, and (4) Public Relation builds an image by carrying out four roles as communication technician, expert advisor, communication facilitator and internal relations mechanis