IMPLEMENTASI KOMUNIKASI VISUAL MELALUI DESAIN GRAFIS PADA WEBSITE ARSMINIMALIS.COM

The development of information and communication technology from time to time has influenced many things, one of which is the mass media. The community as consumers has made a shift, from making conventional media the main media to be replaced by online media. With all the advantages of online media, the author and several colleagues agreed to establish a website with the theme of Architecture, namely Arsminimalis. The choice of architecture theme refers to the results of the research the author has done Where the website with the theme of Architecture is still quite minimal, Arsminimalis was created with the aim of introducing the world of Architecture to the wider community by presenting articles that are light and have a high value of proximity. During his six months of being active, Arsminimalis has succeeded in posting 254 journalistic works with details; 192 papers, 33 infographics and 29 video works. With a large and varied number of works, Arsminimalis has succeeded in providing interesting content. This is evidenced by Arsminimalis google analytic data which shows the number of Arsminimalis visitors reached 4,208 users, with a total of 19,455 impressions. The ability of online media to easily display visuals makes graphics very influential on a website. The author who is given the responsibility as a graphic designer has a big responsibility and influence in the creation and operation of the Arsminimalis website. While being responsible for being a graphic designer, the author has succeeded in giving Arsminimalis a distinctive design feature. The author managed to highlight the blue color and minimalist design and become the hallmark of the Arsminimais website. With more than 4000 visitors, Arsminimalis has been successful in introducing Architecture to the wider community. The author as a graphic designer also feels successful in giving a distinctive feature through his design on the Arsminimalis website