Mode Choice Behavior Modeling and Discovering Public Preferences for Office Trip: A Case Study in Uttara Satellite Town

The office trip is very important in our daily life. People who go to the office use a variety of modes every day to travel from house to office or from office to home. There are a number of factors that influence the choice of mode for office travel. Thus, people who go to the office need to understand the current condition of existing travel pattern and the factors influencing the choice of office travel model. The survey was conducted in 14 sectors of Uttara Satellite City. Office-going people were the target population for this study. Primary data about the office trip has been collected from the respondents through questionnaire survey. Sample size of this research was 380 i.e. 380 office going people were quarried one by one as per data collection tool. Logit Model is applied in this study for mode preference analysis. The probability of choosing bus for trip is higher than other transport mode and the modal preference probability is 51% according to multinomial logistic model. The second one is rickshaw and it is 36% because rickshaw is comfortable than other trip within the short distance and most of this mode is preferred by the women. The 12% probability by the office bus or car. However, the findings of the study can help office authority, urban planners, and other policy makers to understand the probability of modal preference and behavioral conditions necessary for office going people to choose different modes of transportation