The relationship between environmental knowledge, environmental attitude, proactive personality and green behavior among UUM students

This study examines the factors that influence Green Behavior among UUM students in INASIS. The respondents of this study were undergraduate and postgraduate students who stay in INASIS Tradewinds, Proton and TNB, UUM. A total of 335 students were selected as respondents. The main purpose of this study is to examine the relationship between environmental knowledge, environmental attitude, proactive personality and green behavior among UUM students in INASIS. Researcher use Statistics Package for Social Science (SPSS) version 26 for analyses the data from the questionnaires. The results showed that there are positive relationships between the three factors and green behavior among UUM students in INASIS. The results of this study have shown that environmental attitude is the most important predictor followed by environmental knowledge, while proactive personality variable do not influence green behavior. Some suggestions can be made to enhance green behavior among UUM students in INASIS such as INASIS administrators need to provide recycle bins, diversify green activities in INASIS, provides a smoking ban, ban the provision of plastic straw in the cafe and conducting green awareness workshops