Marketing Campaign to Increase Community Awareness of Human Trafficking Victims

The San Benito District Attorney\u27s Victim Witness Assistance program serves all victims of crime, including victims, witnesses and victim\u27s families, throughout the criminal justice process. The agency level problem is that too few people in the community know about human trafficking in San Benito County. The larger social problem is that rates of crime in rural communities are too high. This project implemented a marketing campaign to increase the community’s awareness about and provide information about available resources to support victims of human trafficking. The expected outcome is to design a quality, accessible anti-human trafficking poster and distribute it to identified businesses. Recommendations to the agency include extending the distribution list of select businesses to all businesses in San Benito to expand community outreach to help survivors