Merchandising Frozen Food by Locker and Freezer Provisioning Plants

Excerpt from the report Summary: A new method of food distribution has developed with the advent of home freezers. This method entails selling bulk quantities of frozen food directly to consumers, often on a financed basis, and is known as freezer provisioning. Freezer provisioning began in the mid-1940's and has grown considerably since then. The locker and freezer provisioning industry is probably the most important group of businesses supplying bulk quantities of frozen food to home freezer owners. In a study made by Farmer Cooperative Service, a total of 2,546 locker and food provisioning establishments which comprised about one-fourth of the industry received questionnaires. They were selected because of their merchandising operations. The study put emphasis on determining factors influencing the success of their business activities