Emerging Transportation Mobility Options and Technologies: A Comprehensive Analysis of Consumer Preferences using Survey and Supplementary Data [Project Title, from cover]

US Transportation Collection2020PDFTech ReportDannemiller, Katherine A.Mondal, AupalAsmussen, Katherine E.Bhat, Chandra R.University of Texas at Austin. Data-Supported Transportation Operations & Planning Center (D-STOP)United States. Department of Transportation. University Transportation Centers (UTC) ProgramUniversity of Texas at Austin. Data-Supported Transportation Operations & Planning Center (D-STOP)United StatesAutonomous vehiclesCommutingConsumer preferencesImpactsSurveysTravel behaviorTravel timeTrip generationTrip lengthSafetyDesignPolicyEquity (Justice)Activity-travelLong-distance travelD-STOP/2020/156DTRT13-G-UTC58This paper develops an analytic system to investigate the effects of AV availability on multiple dimensions of activity-travel behavior at once, based on a direct survey-based modeling approach. The model uses individual socio-demographics, built environment variables, as well as psycho-social variables (in the form of latent psychological constructs) as determinant variables to explain likely AV impacts on five dimensions of short-term activity-travel choices: (1) Additional local area trips generated, (2) Trip distance to shop or eat-out activities in the local area, (3) Trip distance to leisure activities in the local area, (4) Additional long distance road trips beyond the local area, and (5) Commute travel time. The model system includes a confirmatory factor analysis step, a multivariate linear regression model for the latent constructs, and a multivariate ordered-response model for the five main outcomes just listed. Our results, when aggregated across all respondents, do suggest that AVs may not after all have a substantial impact on overall trip-making levels, although local area trips are likely to become longer (for all purposes, including the commute). The highest impact of AVs will, it appears, be on the number of long-distance trips (with such trips increasing). Our in-depth examination of the variations in AV activity-travel responses across population segments and geographies underscores the importance of modeling multiple activity-travel dimensions all at once. In addition, our results highlight the value of using psycho-social latent constructs in studies related to the adoption/use of current and emerging mobility services, both in terms of improved prediction fit as well as proactive strategies to design equitable, safe, and community-driven AV systems. There is likely to be considerable heterogeneity in how different population groups view and respond to AVs, and it is imperative that AV campaigns and AV design consider such heterogeneity so as to not \u201cleave anyone behind\u201d.120