Intercultural Communication and Interaction Issues in Tourism

Rad se bavi proučavanjem i analizom problematike interkulturalne komunikacije i interakcije u turizmu. Dane su osnovne definicije vezane za tematiku te se najviše pažnje obraća kulturi i komunikaciji. Nakon predstavljanja općih ideja i pojmova, navode se važni sudionici u turizmu bez kojih komunikacija i interakcija ne bi bile moguće, kao ni postojanje turizma. Naime, turisti i lokalno stanovništvo su ključni sudionici čiji motivi i ciljevi oblikuju turističke odnose u destinaciji. U nastavku se predstavlja bit tolerancije i interkulturalizma u turističkim kontaktima te značajan učinak globalizacije i informatizacije u razvoju, ne samo interkulturalnih kompetencija, nego i međunarodnog turizma kao podlogu tih interakcija. Međutim, također su predstavljeni pojedini problemi koje međunarodni turizam može uzrokovati, iako često ima i pozitivne konotacije. Na kraju se postavlja pitanje problema interkulturalnih nekompetencija i njihove posljedice u obliku stereotipa, predrasuda i etnocentrizma.This paper deals with observation and analysis of the problems in intercultural communication and interaction in tourism. The basic definitions are given in order to better understand the theme. Most attention is given to culture and communication. After laying out the basic ideas and terms, the important participants in tourism are mentioned, without which communication and interaction would not be possible as well as the existence of tourism. Namely, tourists and the local population represent key participants whose motives and goals form tourist relations in a destination. The next issue is viewed in the shape of interculturalization and tolerance within tourist contacts as well as the effect of globalization and informatization in the development of, not only intercultural competence but also international tourism as a basis of those interactions. However, some problems that may be caused by international tourism were mentioned as well, even though it does often have positive connotations. In the end, there is the problem of intercultural incompetence and its repercussions in the shape of stereotypes, prejudice, and ethnocentrism