Add to ORKGConsidering the environmental deterioration, a new business approach and/or a philosophy is of utmost necessity. The present study addressed this issue by proposing a paradigm shift of the present marketing approach to a more timely, needed and holistic ideology: environment - dominant logic
Ecological habitats or niches may provide a useful analogical insight for marketing strategists comp...
increasingly devoting research and development resources to creating more energy-efficient products ...
Traditional marketing is no longer able to address all the issues in modern markets. Global economic...
AbstractEnvironmental issues are now at the forefront of global agenda. This is because, the natural...
AbstractEnvironmental issues are now at the forefront of global agenda. This is because, the natural...
Environmental management argues that marke ing strategies can be implemented to change th context in...
for Marketing Marketing inherited a model of exchange from economics, which had a dominant logic bas...
In recent decades, the role of consumers in the marketing process has become more valuable to market...
In recent decades, the role of consumers in the marketing process has become more valuable to market...
In recent decades, the role of consumers in the marketing process has become more valuable to market...
The essay opens with a brief historic overview. Marketing is as old as commerce but the discipline o...
A dominant logic describes the manner is which a firm or society organizes much of its activity in o...
As taking environmental consideration may be considered to be a bizarre activity for organization ac...
Scholars have recently discussed a paradigm shift in the marketing discipline. For example, Vargo an...
This chapter discusses the phenomenon of corporate environmentalism, the process by which business f...
Ecological habitats or niches may provide a useful analogical insight for marketing strategists comp...
increasingly devoting research and development resources to creating more energy-efficient products ...
Traditional marketing is no longer able to address all the issues in modern markets. Global economic...
AbstractEnvironmental issues are now at the forefront of global agenda. This is because, the natural...
AbstractEnvironmental issues are now at the forefront of global agenda. This is because, the natural...
Environmental management argues that marke ing strategies can be implemented to change th context in...
for Marketing Marketing inherited a model of exchange from economics, which had a dominant logic bas...
In recent decades, the role of consumers in the marketing process has become more valuable to market...
In recent decades, the role of consumers in the marketing process has become more valuable to market...
In recent decades, the role of consumers in the marketing process has become more valuable to market...
The essay opens with a brief historic overview. Marketing is as old as commerce but the discipline o...
A dominant logic describes the manner is which a firm or society organizes much of its activity in o...
As taking environmental consideration may be considered to be a bizarre activity for organization ac...
Scholars have recently discussed a paradigm shift in the marketing discipline. For example, Vargo an...
This chapter discusses the phenomenon of corporate environmentalism, the process by which business f...
Ecological habitats or niches may provide a useful analogical insight for marketing strategists comp...
increasingly devoting research and development resources to creating more energy-efficient products ...
Traditional marketing is no longer able to address all the issues in modern markets. Global economic...