De waarden achter klimaatgedrag: Hoe persoonlijke waarden en waargenomen groepswaarden klimaatgedrag motiveren en versterken

To reach global climate targets, it is key that individuals support and undertake climate action. What motivates such actions? We discuss how climate actions are rooted in – and motivated by – values, which reflect stable and general life goals that guide individuals’ behaviours. We focus on the often studied personal values, as well as on the relatively new perceived group values, and discuss how these can motivate, and be used to promote, climate action. We highlight the importance of biospheric values (i.e., caring about the environment), and the key role perceived group values play in promoting climate action, particularly among less personally motivated individuals