The (development) life cycle for packaging and the relation to product design

The development cycle for packaging is not plainly comparable to the product development cycle, although obvious correlations exist. To facilitate the concurrent development of products and packaging, a framework for the packaging development cycle is employed. This framework allows for working methods that enable value-adding in packaging development. However, this requires a transition from using merely technical specifications to employing functional specifications in the aggregate packaging development chain. This transition is described, and the corresponding working methods are elaborated in more detail. Based on this, the synthesised development of product/packaging combinations comes within reach, as is shown based on a number of examples