Why do agent-relative reasons have authority over us, reflective creatures? Reductive accounts base the normativity of agent-relative reasons on agent-neutral considerations like ‘having parents caring especially for their own children serves best the interests of all children’. Such accounts, however, beg the question about the source of normativity of agent- relative ways of reason-giving. The aim of this paper is to provide for a non-reductive account of the reflective necessity of agent-relative concerns. Korsgaard’s account relates the rational binding force of agent-relevant concerns to the various identities or self-conceptions under which we value ourselves. The problem is that it is not clear why such self-conceptions would necessi...