Building Proper Organizational Culture for IR 4.0 and Sustainability—A Conceptual Framework

The use of new technologies in the industrial environment is entering a new era referred to as the 4th industrial revolution. This digital revolution appeals to enterprises due to different competitive advantages it offers. Industry 4.0 helps enterprises to change the products and production arrangement relating to the design, procedure, function and services. And the accomplishment of this concept has additional outcome for management and upcoming employment through generating new business models. Organizations can build their sustainability by implementing the principles of IR 4.0 and thus they can move towards a more sustainable society as well as the best and ecological production process. As a result, there is a primary need for supporting companies in the adaptation to Industry 4.0 technologies, and point them for developing their competencies in an identical, objective, and repeatable way. It’s the high time for Malaysian manufacturing companies to build transit to IR 4.0 as their current industrial range is 2.0 to 3.0. This study aims to assist the organizations through providing comprehensive guidance by exploring the dimensions of organizational culture. The study is planned to employ a cross-sectional survey and Structural Equation Modeling (SEM) will be used for data analysis