The submitted work concerns itself with the topic of protection of consumers and their welfare as an objective of the EU competition policy, as well as with the regulation of EU competition law and the way in which this objective has changed over time, both in fact and in legal perception. The first, theoretical, part of this thesis explains concepts essential for this analysis - the concept of "consumer" and its specifics in the context of the EU competition law, the definition of "consumer welfare" and the general relationship between consumer protection law and competition law. The second part deals with the historical development of consumer protection as an objective of EU competition policy. Particular attention is paid to the progres...