Willingness To Pay (WTP) of household to solid waste management services in Jeli, Kelantan

Solid waste management is a critical issue in developing country such as Malaysia where the growth of human population, increasing urbanization and rising standards of living due to technological innovations have contributed to an increase in the both quantity and variety of solid wastes. The increasing financial challenges for waste management have prompted researchers to pay close attention to the demand side of the problem. This study is undertaken in order to explore the practices and services in Jeli household, to investigate the perception of the respondents on solid waste management (SWM) and to determine the willingness to pay (WTP) on SWM among the respondents in Jeli, Kelantan by using Dichotomous Choice Contingent Valuation Method. A questionnaire was designed to draw a sample of 123 respondents for the study. The results from data analysis showed that the perception of the household on their practices and services provided is good. In addition, more than half of the respondent were willing to pay more to have an improvement in solid waste management services. Hence, the estimated mean household willingness to pay for solid waste management system in Jeli is about RM12.05/6 month per household. There are several suggestions being selected. Logistic regression model was used in this paper to obtain the association between the socio-demographic of the household with the WTP. The findings of logit study is that educational level, type of houses, occupation and household income are significantly influential in determining the households' willingness to pay for better solid waste management in Jeli