USER'S ATTITUDES ABOUT ON DEMAND TRANSPORT PLATFORMS IN THE REPUBLIC OF CROATIA

Ekonomija dijeljenja predstavlja poslovi model koji zahvaljujući najnovijim tehnološkim dostignućima omogućuje usklađenost ponude i potražnje putem internetskih platformi. Javna percepcija zajedničkih dobara značajno se promijenila u posljednjih nekoliko godina. Dok je ekonomija dijeljenja u sektoru smještaja već neko vrijeme široko prihvaćena, za ekonomiju dijeljenja u transportu može se reći da tek u posljednje vrijeme počinje dobivati na popularnosti. Razlog tome je zasigurno razvoj gradova i porast broja stanovništva. Cilj ovog rada je prikazati ekonomiju dijeljenja kroz razne njezine definicije i karakteristike, pokretače i sudionike te ukazati na njihove motive sudjelovanja u ekonomiji dijeljenja. Svrha ovog rada je i prikazati ekonomiju dijeljenja u transportu koja se danas odvija putem suprijevoznih platformi, platformi dijeljenja automobila te putem platformi prijevoza na zahtjev. Tematika ovog rada fokusira se na ekonomiju dijeljenja putem platformi prijevoza na zahtjev te je u skladu s time i provedeno primarno istraživanje s ciljem utvrđivanja stavova korisnika o takvim platformama u Republici Hrvatskoj. Rezultati istraživanja pokazali su kako većina ispitanika koristili usluge prijevoza na zahtjev u Republici Hrvatskoj te ima pozitivan stav o njima.Sharing economicy is a business model that, thanks to the latest technological advances, enables the harmonization of supply and demand via network platforms. The public perception of shared goods has changed substantially in the past few years. While the sharing economy in the accommodation sector has been widely accepted for some time, the sharing economy in transport can only be said to be gaining in popularity recently. The reason for this is certainly the development of cities and population growth. The aim of this paper is to present the sharing economy through its various definitions and characteristics, drivers and participants, and to point out their motives for participating in the sharing economy. Also, the purpose of this paper is to show sharing economy in transport which takes place through ride-sharing platforms, car-sharing platforms and ride-hailing platforms. The topic of this paper focuses on the sharing economy through ride-hailing platforms, and in accordance with that, a primary research was conducted with the aim of determining the attitudes of users about such platforms in the Republic of Croatia. The results of the research showed that the majority of respondents used ride-hailing services in the Republic of Croatia and have a positive attitude towards them