Electronic Cigarette Marketing: Current Research and Policy

This report outlines results from three separate but connected pieces of research. First, a review of the current e-cigarette market drawing on available data from market analysis, the trade press and other published sources. Secondly, a systematic rapid review of the e-cigarette marketing literature published in peer reviewed journals between 2011 and 2016, updating our previous work in this area. Finally, a description of the past and current regulatory framework for e-cigarette marketing in the UK, drawing on semi-structured interviews with key professionals working in the field and relevant documentary sources