Organizational performance of Olympic sport governing bodies: dealing with measurement and priorities

It is widely recognized that the performance measurement of organizations should help them in their strategic decisions and in their capacity to evaluate their successes. This measurement is, however, lacking in the sport governing bodies from the French speaking Community of Belgium. This paper proposes a model to measure organizational performance by considering objectives distributed among five main dimensions: sport, customer, communication and image, finance and organization, which are measured by quantitative performance indicators. The focus of the paper is on governing bodies of Olympic sport (n = 27) and the model measures their strategic objectives and operational goals. In addition, the priority that the Chairs of 13 Olympic sport governing bodies attach to each dimension and each objective is assessed. Finally, there is a discussion of the comparison of their priorities and their organizational performance, which leads to the identification of four strategic orientations