It is fifty years since Wiebe suggested that generic marketing principles could tackle health and welfare problems and thirty since Kotler christened this "social marketing." The future of social marketing depends on continuing this learning from commercial marketing and, in particular, its recent moves toward relational paradigms
Abstract. The history of social marketing has similarities to the growth and maturity of human being...
Much of the work in marketing literature has endeavored greatly to explore the prevailing transition...
The marketing system is a differentiated subsystem of the society, performing functions necessary if...
It is fifty years since Wiebe suggested that generic marketing principles could tackle health and we...
It is fifty years since Wiebe suggested that generic marketing principles could tackle health and we...
“Progress is possible, No one can stop it, but obstacle is there, we have to face it. ” – Amartya S...
Social marketing is the adaptation of commercial marketing principles, tools and approaches to progr...
First paragraph: The unique feature of social marketing is that it takes learning from the commercia...
The type of transformational change needed to address the complex and wicked issues that permeate to...
Marketing is no stranger to big new ideas which purport to be new paradigms for the study of the d...
Much of the work in marketing literature has endeavored greatly to explore the prevailing transition...
Along with the evolution of society, the classical economic models are confronted with serious chall...
This paper examines the symbiotic relationship between social, commercial, and critical marketing th...
Recent commentaries (Donovan, 2011; Gordon, 2012; Spotswood et al., 2012), and discussion at the Wor...
The paper presents an integrated look at two concepts of modern marketing: relationship marketing (p...
Abstract. The history of social marketing has similarities to the growth and maturity of human being...
Much of the work in marketing literature has endeavored greatly to explore the prevailing transition...
The marketing system is a differentiated subsystem of the society, performing functions necessary if...
It is fifty years since Wiebe suggested that generic marketing principles could tackle health and we...
It is fifty years since Wiebe suggested that generic marketing principles could tackle health and we...
“Progress is possible, No one can stop it, but obstacle is there, we have to face it. ” – Amartya S...
Social marketing is the adaptation of commercial marketing principles, tools and approaches to progr...
First paragraph: The unique feature of social marketing is that it takes learning from the commercia...
The type of transformational change needed to address the complex and wicked issues that permeate to...
Marketing is no stranger to big new ideas which purport to be new paradigms for the study of the d...
Much of the work in marketing literature has endeavored greatly to explore the prevailing transition...
Along with the evolution of society, the classical economic models are confronted with serious chall...
This paper examines the symbiotic relationship between social, commercial, and critical marketing th...
Recent commentaries (Donovan, 2011; Gordon, 2012; Spotswood et al., 2012), and discussion at the Wor...
The paper presents an integrated look at two concepts of modern marketing: relationship marketing (p...
Abstract. The history of social marketing has similarities to the growth and maturity of human being...
Much of the work in marketing literature has endeavored greatly to explore the prevailing transition...
The marketing system is a differentiated subsystem of the society, performing functions necessary if...
DOI