Attitudes of online users towards personal information leakage: based on Sina Weibo database

With the rapid development of internet, people pay more attention to personal information security. Drawing upon three components of attitude, this study was designed to realize online users’ attitudes toward personal information leakage. Web crawl program was used to get the blog data from Sina Weibo. Results show that the main media for personal information leak include mobile phones, telephone, media and networks. People who have verification published blog more than no verification people. People pay more attention to account number. Pioneer and No verification people have more negative affection. Personal account, VIP and Organization people have more positive affection. If the blog has higher interaction, positive affect will also rise. Media’s blogs exert an imperceptible influence on people’s behavior