Using Web 3D technologies for involving consumers within the innovation process: an example through an e-commerce application

This paper aims to show to what extent the Web3D is an advantage for implementing the Living Lab approach. In order to achieve this objective, we develop a project the context of an Action-Research. A state-of-the-art of Web3D solutions for e-commerce enabled us to select the most suitable functionalities and properties for designing a 3D gates configurator for consumers. A panel of Twenty-seven participants evaluated this tool. Results show that an interactive 3-dimensional visualization of the object is an advantage for the sale, because a single image does not usually allow user to imagine the product in its future environment. The use of Web3D for e-commerce enables consumers to be involved in the design process for co-creating solutions, which is one of the main aspects of the Living Lab approach.This paper aims to show to what extent the Web3D is an advantage for implementing the Living Lab approach. In order to achieve this objective, we develop a project the context of an Action-Research. A state-of-the-art of Web3D solutions for e-commerce enabled us to select the most suitable functionalities and properties for designing a 3D gates configurator for consumers. A panel of Twenty-seven participants evaluated this tool. Results show that an interactive 3-dimensional visualization of the object is an advantage for the sale, because a single image does not usually allow user to imagine the product in its future environment. The use of Web3D for e-commerce enables consumers to be involved in the design process for co-creating solutions, which is one of the main aspects of the Living Lab approach