A discussion of the factors affecting a potential market for CBD products in Finland

The goal of this thesis was to investigate factors affecting the potential market for CBD products in Finland. Due to the trend of legalisation around the world, especially North America, the Cannabis and Cannabidiol (CBD) market has grown exponentially and has started to spread across Europe. With new research, more information about CBD and the current approved applications as well as possible future applications emerge. This shows a positive outlook for the CBD market in future. As the sale of CBD is prohibited in Finland due to it being on a medication list, there is currently little to no market for CBD products. The research examines points for and against CBD, the current situation in Finland, different versions of legalisation in Europe and North America and potential future uses for CBD. The findings of this research show that currently there is a little risk with CBD itself, the risk comes more from the lack of regulation and testing for the product. As there are no clear requirements and oversight for CBD products in many markets, the issue that has risen is the impurity of the products. People still tend to be more inclined to use CBD products than before and some researchers have been surprised by the amount of people that had already tried CBD when researching the subject. Currently the future looks optimistic for CBD products in Finland as they exist as approved products to some extent, but with future research the regulators should be confident enough to allow more open use of the product and regulate the market. This would lead to superior products with less impurities and would also open up an avenue for new type of innovation in Finland with CBD products