Customized strategy process

The objective of the research is to establish a customized strategy process. The case company has grown over the years and the organization has changed to team organization. Thus, the current strategy has become obsolete. To be able to build a new strategy, a strategy process is required. Therefore the outcome of the research is a strategy process. The research approach in this study is design research and it has four stages. The approach was chosen as the research process was straight forward and it could not include many iterative phases. In addition, the process resulted to a practical solution in a specific case through qualitative methods. In the first stage the current state of the company was analyzed by analyzing case company documents and the data from interviews and group works. The stage outcome was a list of strength and weaknesses that gave focus for the next stage. The second stage was literature research phase where best practices and frameworks were reviewed to form a conceptual framework. The results from the current state analysis, in form of strength and weaknesses list, and the conceptual framework were used to form the first proposal, which was the third stage. The outcome took form of a strategy process map and a strategy process chart. These were co-created during five workshops and one discussion session. The fourth stage focused to validate the first proposal to bring maturity to the outcome. In the first two stages there were three informants and in the last two stages there were four informants. The outcome can be utilized to create a successful strategy. It tackles the issues found out during the current state analysis. Using the created process will increase the probability of success of the case company