ANALISA PENDAPATAN PEDAGANG DI KAWASAN WISATA PANTAI PRIGI, KECAMATAN WATULIMO, KABUPATEN TRENGGALEK

This study aims to analyze the income and influence of capital, length of business and working hours on the income level of kiosk traders around the Prigi Beach Tourism area in June - September 2020. The level analysis research uses primary data obtained from respondents, namely kiosk traders in tourist areas. Prigi Beach which uses qualitative research qualitative research, namely xplaining the relationship between variables by analyzing numbers using statistical methods through hypothesis testing. This research is located in the Prigi beach tourism area with a location in Watulimo District, Trenggalek Regency. Because the location supports the data that has been researched. The results of the research on traders' income through the results of this study prove that the variables of capital, working hours, and length of business have a significant effect on the income of traders in Watulimo District. So based on the results of the partial test (t test), it is known that the variable that most influences the kiosk trader income is capital with a regression coefficient value of 0.734. Based on the results of multiple linear regression analysis using the simultaneous test (F test), it shows that the variables of credit istribution, working hours, and length of business have a significant positive effect on the income of traders in Watulimo District. Based on the results of the coefficient of determination (R2) it is known that the value is 0.977. It is hoped that the government will increase its attention to traders by increasing capital credit at a lower cost. So that the watulimo kecamata kiosk traders can further develop their business. Thus the kiosk merchant's income can increase