Are lifecourse transitions opportunities for moving to more sustainable consumption?

The idea that lifecourse transitions might offer ‘moments of change’ in which to encourage more sustainable consumption is popular. However insights from sociological literature on lifecourse transitions have rarely been brought to bear on this assumption and little research explores how everyday consumption may change through such transitions. This paper focuses on two distinct lifecourse transitions - becoming a mother and retirement – and through qualitative longitudinal research evaluates the assumption that such periods provide opportunities for movement to more sustainable consumption. Three interviews were conducted with 40 new mothers and 40 retirees in the UK exploring change and continuity in aspects of everyday consumption. While our findings confirm that these are times of significant change with potential impacts on the sustainability of everyday consumption, we conclude that to characterise such transitions as ‘moments of change’ fails to adequately capture their lived experience