Add to ORKGUnderstanding and sustaining customer satisfaction is vital and challenging specifically in the automobile service industry. Therefore, the present study aims to identify factors influencing customer satisfaction towards the automobile service center. SERVQUAL instrument was adapted and more than 380 questionnaires were distributed to the respondents who had experience visiting the automobile service center in the northern region of Malaysia. The result of the study showed there is a significant relationship between service quality and customer satisfaction where it has explained about 48% of the variation in customer satisfaction. Empathy, reliability, responsiveness, and assurance were found to be important factors in influencing customer...
Abstract: The purpose of this paper is to explore the relationships among service quality features (...
The purpose of this paper is to explore the relationships among service quality features (responsiv...
Successful delivery of customer satisfaction through excellent automotive after sales service qualit...
Understanding and sustaining customer satisfaction is vital and challenging specifically in the auto...
Service quality seems to be accepted as a fundamental factor that will influence customer satisfacti...
This research aims to investigate the level of customer satisfaction on service quality of Mazda Ser...
Marketing is a business function that seeks to identify unmet consumer wants and needs, measure how ...
This study attempts to determine the effect of service quality on customer satisfaction towards loya...
Abstract: This study seeks to examine service quality in the context of automobile industry from cus...
Marketing is a business function that seeks to identify unmet consumer wants and needs, measure how ...
The purpose of this paper is to explore on the uni-dimensionality of service quality and how the dif...
The research is an investigation to establish whether a link exists between service quality and cust...
The purpose of this research is to know the influence of the quality of service to customer satisfac...
Service quality in the automotive industry has frequently been identified as key differentiating fac...
Abstract. Recently, the number of people who look for car insurance is growing rapidly since having ...
Abstract: The purpose of this paper is to explore the relationships among service quality features (...
The purpose of this paper is to explore the relationships among service quality features (responsiv...
Successful delivery of customer satisfaction through excellent automotive after sales service qualit...
Understanding and sustaining customer satisfaction is vital and challenging specifically in the auto...
Service quality seems to be accepted as a fundamental factor that will influence customer satisfacti...
This research aims to investigate the level of customer satisfaction on service quality of Mazda Ser...
Marketing is a business function that seeks to identify unmet consumer wants and needs, measure how ...
This study attempts to determine the effect of service quality on customer satisfaction towards loya...
Abstract: This study seeks to examine service quality in the context of automobile industry from cus...
Marketing is a business function that seeks to identify unmet consumer wants and needs, measure how ...
The purpose of this paper is to explore on the uni-dimensionality of service quality and how the dif...
The research is an investigation to establish whether a link exists between service quality and cust...
The purpose of this research is to know the influence of the quality of service to customer satisfac...
Service quality in the automotive industry has frequently been identified as key differentiating fac...
Abstract. Recently, the number of people who look for car insurance is growing rapidly since having ...
Abstract: The purpose of this paper is to explore the relationships among service quality features (...
The purpose of this paper is to explore the relationships among service quality features (responsiv...
Successful delivery of customer satisfaction through excellent automotive after sales service qualit...