Add to ORKGThis concept paper explores the online persuasion in the light of Elaboration Likelihood Model (ELM) and the Islamic communication principles. According to ELM persuasion happens between one of the two route
As current trends are moving towards designing for persuasion, designing for functionality and usabi...
Online communication media are being used increasingly for attempts to persuade message receivers. T...
In research examining the elaboration likelihood model (ELM), argument quality has generally been tr...
<p><em>Elaboration Likelihood Model (ELM), which supports the existence of two routes to persuasion:...
This article mainly introduces Elaboration Likelihood Model (ELM), proposed by Petty & Cacioppo, tha...
The disruption era is a phase of the marketing concept that combines online and offline interactions...
Purpose – The purpose of this paper is to review, critique and develop a research agenda for theElab...
Abstract: Persuasion is a communication process to establish or change attitudes, which can be under...
: Persuasion is a communication process to establish or change attitudes, which can be understood th...
Purpose: The purpose of this paper is to review, critique and develop a research agenda for the Elab...
This paper provides a literature review of the elaboration likelihood model (ELM) as applied in pers...
International audienceHere is presented a model of message processing using one of the leading parad...
In this paper, some of the limitations of prior research in terms of online persuasion process are ...
Elaboration Likelihood Model (ELM) is a noteworthy theoretical framework of social cognition used, t...
The purpose of this paper was to review studies on persuasion from the viewpoint of the Elaboration ...
As current trends are moving towards designing for persuasion, designing for functionality and usabi...
Online communication media are being used increasingly for attempts to persuade message receivers. T...
In research examining the elaboration likelihood model (ELM), argument quality has generally been tr...
<p><em>Elaboration Likelihood Model (ELM), which supports the existence of two routes to persuasion:...
This article mainly introduces Elaboration Likelihood Model (ELM), proposed by Petty & Cacioppo, tha...
The disruption era is a phase of the marketing concept that combines online and offline interactions...
Purpose – The purpose of this paper is to review, critique and develop a research agenda for theElab...
Abstract: Persuasion is a communication process to establish or change attitudes, which can be under...
: Persuasion is a communication process to establish or change attitudes, which can be understood th...
Purpose: The purpose of this paper is to review, critique and develop a research agenda for the Elab...
This paper provides a literature review of the elaboration likelihood model (ELM) as applied in pers...
International audienceHere is presented a model of message processing using one of the leading parad...
In this paper, some of the limitations of prior research in terms of online persuasion process are ...
Elaboration Likelihood Model (ELM) is a noteworthy theoretical framework of social cognition used, t...
The purpose of this paper was to review studies on persuasion from the viewpoint of the Elaboration ...
As current trends are moving towards designing for persuasion, designing for functionality and usabi...
Online communication media are being used increasingly for attempts to persuade message receivers. T...
In research examining the elaboration likelihood model (ELM), argument quality has generally been tr...