Analisis pemasaran kedelai (Lycine Max. L. Merill) di desa Ngerong kecamatan Gempol kabupaten Pasuruan provinsi Jawa Timur

AbstractThis study aims to find out the marketing channel of soybean; the magnitude of margin and share in soybean marketing channels; as well as analyzing the efficiency of soybean marketing. The method of choosing the location of the research was done intentionally in Ngerong Village, Gempol Sub District, Pasuruan Regency, and sampling of soybean farmer was done randomly using random sampling method, while the sampling of marketing institution using snow ball sampling method. Data analysis was done to marketing margin and price transmission elasticity by using descriptive approach method. The results of the analysis and discussion show two channels of soybean marketing in Ngerong Village, involving marketing institutions such as middlemen, merchants, and tofu factories. The results of quantitative data analysis showed that marketing margin on channel I is Rp.452 / kg and on channel II of Rp.227 / kg with the share received by farmers on marketing channel I of 0.93% of farmer price difference Rp.6.148 / kg with collecting traders Rp.6.600 / kg and channel II of 0.97% with farmer price difference Rp.6.373 / kg with collecting traders Rp.6.600 / kg. While marketing efficiency analysis on marketing channel I and II shows that soybean market tends to be inefficient and market faced by agent of merchant is compete imperfectly, this is in accordance with value of price transmission elasticity (?) = 0,831 or