Pengaruh persepsi nilai, persepsi merek dan persepsi harga terhadap minat berkunjung (studi kasus pada pariwisata Alam Omah Kayu di Batu)

ABSTRACTNature tourism is a from of tourism activities that utilize the potential of natural resources and environmental order. Natural tourism omah wood is a tourism that has a concept of tourism made of wood that is founded on pine trees that grow on the slopes of many mountains. Beautiful scenery that can be enjoyed in natural attractions omah wood is the main attraction for visitors to stay or the tourists who come just to take pictures. Because of the interest of visiting can lead to public perceptions about nature tourism. The problem formulation in this research is how influence of perception of value, brand perception and price perception to the interest of visiting the tourists who exist in natural tourism omah wood. The purpose of this study is to know and analyze how the influence perseption value, brand perception and price perceptions of visiting interest in natural tourism omah wood. Population in this study is the visitors of natural tourism wooden urban stone. Samples taken in this study as many as 2000 samples with the method of purposive sampling. Data type used is primary data. This type of research is hypothesis testing research. Using multiple linear methods. The conclusion of this study is the variable of perception of value have a significant effect on the interest of visiting. Variable perseption brand significantly influence the interest of visiting, variable perception of price have a significant effect on the interest of visiting. The variables of perception of value, brand perception and price perception simultaneously have a significant effect on interest in visiting. Keywords : Value Perception, Brand Perception, Price Perception,Visiting Interest, Multiple Linear Regression