How Culture Influences English-Speaking Hispanic Millennial Volunteerism Motivation: A Qualitative Descriptive Study

The purpose of this qualitative descriptive study was to explore how the culture of English-speaking Hispanic millennials influences their motivation to volunteer in nonprofit organizations in the southwest United States. The self-determination theory provided the theoretical framework for understanding how culture influences English-speaking Hispanic millennial volunteerism motivation. The following research questions guided the study: How does culture influence English-speaking Hispanic Millennials' motivation to volunteer in nonprofit organizations? Seventeen English-speaking Hispanic millennial volunteers participated in the study. The study utilized purposive sampling and a qualitative descriptive data collection approach. The researcher conducted 11 one-on-one semi-structured interviews and a focus group consisting of 6 participants. The data were analyzed using manual coding. The data analysis process integrated several steps to identify patterns and themes in the research, including familiarization of data, coding, theme searching, theme review, theme naming and definition, and writing up. The researcher utilized this thematic analysis approach to identify common responses from participants. Two themes emerged from the study: upbringing and personal wellbeing. This study added to the existing body of knowledge on volunteerism motivation by demographic and generational cohort. The insights gained from interviews and the focus group contributed to strategies and programs that nonprofit professionals can develop to help a diverse community in need