In this project I make the argument that we never really see what we know. What I have found is that there are two fundamentally different kinds of content which make up experience. The first kind of content is the phenomenological content of experience. This content is purely passive and is constructed by our sensory organs. In short, phenomenological content constructs a perceptual field which is what is seen. The second kind of content is the semantic content of experience. This content is deployed by our conceptual and linguistic capabilities which stems from the fact that humans are fundamentally social, and in order to navigate the social world, humans have created (via the productive imagination) a number of cultural items (namely, l...